The coffee rub is my absolute favorite rub for beef, hands down – it’s smokey, spicy, fragrant and a bit bitter, and plays off the deep, earthy flavor of beef perfectly.
3 tablespoons ground coffee (not instant!)
2 teaspoons ground chipotle chili powder
1 teaspoon kosher salt
1 2-3 lbs. London Broil, at least 1-1/2″ – 2″ thick
A little olive oil
Combine the coffee, ground chipotle pepper, and salt in a small dish and set aside. Rinse the London Broil, pat dry with a paper towel, and rub or brush a bit of the olive oil onto the surface of the meat. Sprinkle the seasoning onto the meat, pressing it into the surface with your hands. Coat the entire steak well, including the sides. Let sit for a minimum of 15 minutes and up to an hour. Grill or broil to your preferred doneness (about 10 minutes per side for medium), at least six inches from the heat source, whether flame or broiler element. Allow to rest about 5 – 10 minutes before slicing across the grain to serve